Five Minutes With... Weezy Popshop Jewellery
We caught up with Weezy Popshop Jewellery founder Louise Cowley
Colourful, creative and catchy are just some of the words that come to mind when you see Weezy Popshop's jewellery.
The North East brand has been on a whirlwind journey over the past month, with its pop-art inspired designs even landing them a spot in Fenwick. So, hot on the heels of their personalisation day at the department store, we caught up with founder Louise Cowley to talk all things Weezy Popshop.
How did Weezy Popshop come about?
Weezy Popshop started just over a year ago, and honestly, it was a bit of a happy accident! I treated myself to a laser cutting machine, thinking it would just be a creative little hobby. At first, I had no idea what I was going to make, but I started experimenting and made a few pairs of earrings for my close friends.
Next thing I knew, they were coming back to me saying everyone was asking about their earrings! Their friends wanted to order some, and then their friends’ friends - word of mouth just took off. I quickly set up an Instagram and a website, and before I knew it, what started as a bit of fun turned into a full-blown business. It’s been such an exciting journey, and honestly, I’m still a bit amazed at how it all unfolded!
You only launched last November and already have a concession inside Fenwick. It sounds like it’s been an exciting journey so far - how’ve you found it?
Yes, we only launched a year ago, and things have moved so fast! Within just a few months, we organised a pop-up in Primark Newcastle and secured a concession in Fenwick Newcastle. In March, Nat joined the business, and honestly, it was a total game-changer. She brought so much energy, and together we’ve become the ultimate dream team—we just bounce off each other so well.
The Primark pop-up was such a valuable experience for us. It gave us a real insight into what works and what doesn’t when taking Weezy Popshop into retail. So, by the time we launched in Fenwick, we knew exactly how to make our concession stand out. We focused on expressing the brand with bright, colourful, and inviting merchandising, which really helped us stand apart from anything else Fenwick had to offer. It’s been an incredible success!
Recently, we held our first-ever personalisation pop-up event in Fenwick, and it was beyond amazing. It was our best day ever in business, and the feedback we received was incredible. We’re so excited to have two more events booked in Fenwick before Christmas, and we can’t wait to see what’s next!
Where did the inspiration for your jewellery come from?
For Weezy Popshop, I wanted to create jewellery that’s truly special, unique, and bursting with colour. From the very beginning, the word we’ve always used to describe our pieces is joyful. The goal was to design jewellery that brings pure joy into people’s lives—pieces that feel luxurious but are still affordable. That’s why we’re so focused on using high-quality materials to give our jewellery that elevated look and feel.
Inspiration comes from all kinds of everyday things that spark happiness—love, laughter, nature, food, celebration, colour, and special occasions. We want our jewellery to brighten up the mundane, perfect for everyday wear, but also to make people feel fabulous for parties and big events.
What’s amazing is how versatile our pieces are—they really do offer something for everyone. We’ve found that our jewellery resonates across all ages, from young girls to more mature women. It’s been such a joy seeing how many people connect with our designs!
What are your most popular products? Do you have a favourite design?
Our most popular products, without a doubt, are our Heart Huggies. The Heart Huggies have become our signature piece—they’re the design that started it all for Weezy Popshop! Over time, we’ve expanded the collection to include a whole array of colours and different acrylic styles, making them a staple for our personalisation events as well. They’re definitely our number one bestseller and a true icon of the brand.
That said, we have other designs that are hugely popular too. Our Glitter Smiley Faces are a big hit, as are our Floral Painted Hoops, Moon and Sun designs, and Smiley Faced Daisies. We’ve created a collection that really does have something for everyone, but if we had to pick the ultimate favourite, it’s always going to be the Heart Huggies!
Three words to describe Weezy Popshop?
Joyful, special, collectible 😍
Weezy Popshop's concession is located on the first floor of Fenwick Newcastle. To find out more visit www.weezypopshop.com.
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