Swap a Can of Food for a Free Cocktail at The Alchemist

The Alchemist has teamed up with Ketel One and longtime brand partner, Foodinate to gift customers a cocktail in exchange for food to raise awareness of rising food poverty.

The Swap Shop initiative is now in its third year and will be in a bid to raise items for 14 food banks across the UK. Launched in 2019, the brand collected 3,000 donations in its first year. The Alchemist have been partnered with Foodinate since May 2018 and provide hot and nourishing meals for those in need in local communities when guests order any menu items marked with the Foodinate fork logo. To date they have provided just over 155,000 meals for the social enterprise.

Every guest donating a non-perishable food item will receive an Alchemist menu staple, The Colour Changing One cocktail, although larger donations are welcomed.

Hannah Plumb, Culture and Talent Director at The Alchemist says: “I’m really excited to be launching our third Swap Shop in partnership with Foodinate and Ketel One. Foodinate, a longtime friend of The Alchemist are an incredible initiative tackling food poverty across the country, which is an issue we’re passionate about at The Alchemist. The Swap Shop is a fun and engaging way to encourage guests to donate to their local food banks, who this year, need our support now more than ever.”

Swap Shop will be available in all of their venues on the 13th of June, including their Newcastle branch in Eldon Square which will be donating to locally based charity Changing Lives. Any non-perishable food items can be exchanged for a Colour Changing One cocktail or Mocktail, the Shade Switcher. More than one donation is welcomed.

Image: The Alchemist's Colour Changing One cocktail