intu Eldon Square launches the UK’s first ‘Twishlist’

intu invites shoppers to tweet their Christmas ‘Twishes’

Intu, the UK’s biggest shopping centre brand, has launched the very first Christmas Twishlist, encouraging British shoppers to take to Twitter to tell Santa (and intu Eldon Square) what gifts they would love to receive this festive period. At the busiest time in the shopping calendar, the shopping centre is helping busy tech-savvy shoppers send their wishes directly to Santa’s elves via its brand new Christmas Twishlist. During the first two weeks of December, and in no more than 140 characters, intu shoppers will be asked to take to Twitter and reveal, using #Twishlist, what they would most like to receive on the 25th December, via @intueldonsquare. Their Christmas Twishlist can include gifts that are available at intu shopping centres across any category (including travel, fashion, beauty, garden, home and technology), online at intu.co.uk and can include Twishes for friends and family too. Whilst shopping, customers can make use of the free Wi-Fi in-centre to instantly tweet what catches their eye to Santa’s elves, who will be monitoring Twitter closely at all of the intu centres. Joan Taylor, Marketing Manager for intu Eldon Square, said: “We are really excited about launching the UK’s first Twishlist and connecting with our shoppers not just in our centres, but also via social media this Christmas. Over seven million people shop at intu Eldon Square every Christmas and we are giving them, as well as the rest of the UK, a special – very modern -way of telling us what they want from Santa this festive season. The Christmas Twishlist also complements our roll-out of free Wi Fi, which is superfast, very accessible and available at intu Eldon Square.” intu, recently announced the launch of its online shopping mall, intu.co.uk. In an industry first, British shoppers can now also buy online from in-centre retailers, as well as other labels that are not at their local centre, and have it delivered to an intu centre of their choice, their home or place of work. With such a great and varied range of present ideas, a wonderful festive in-centre experience and the first truly digital wishlist, that’s Christmas wrapped up with intu Eldon Square. For more information please visit intu.co.uk