Baked In Gold: Greggs Launches First-Ever Official Jewellery Collection Just In Time For London Fashion Week, And It’s 22-Carat Gold…
11th, September 2024: Greggs has announced the launch of its first ever official jewellery collection, dropping this Friday as London Fashion Week celebrates its 40th anniversary in high-profile events across the capital.
The limited edition range, which launches this Friday - 13th September, comes after a tease was posted across Greggs social channels over the weekend prompting fans to speculate what could be coming soon…
Confirming the rumours this morning, Greggs has announced the launch of “Baked in Gold” will see their most iconic menu items transformed into wearable, 22-carat gold-plated accessories. Designed by renowned contemporary British artist, Dion Kitson. The collection offers a playful twist on the leading UK food-on-the-go retailer's familiar favourites. From classic Sausage Roll Stud Earrings to a statement-making Greggs Signet Ring, Greggs fans are sure to find the perfect, gloriously golden piece to take their accessory game to the next level.
Greggs Sausage Roll Stud Earrings, £36.00: A golden version of the nation’s favourite Sausage Roll. 96 layers of pastry perfection cast in 22-carat gold plated stud earrings. The celebration of our classic Sausage Roll deserves, if you ask us.
Greggs Vegan Sausage Roll Stud Earrings, £36.00: Our iconic Vegan Sausage Roll captured in all its glory in 22-carat gold-plated studs. No dedicated vegan’s jewellery box is complete without them.
Greggs Jammy Heart Locket Necklace, £45.00: Perhaps even sweeter than the biscuit version – this adjustable 22-carat gold-plated locket can hold a picture of your nearest and dearest – or maybe even your favourite Greggs bake – inside the necklace and keep them close to your heart.
Greggs Signet Ring, £48.00: A serious statement piece! This bold signet ring is 22-carat gold-plated and available in S, M and L. Sure to be an instant classic – and looks even better when you’re tucking into your pastry faves.
Greggs Icons Charm Bracelet, £96.00: A 10-charm bracelet featuring delicious Greggs classics such as a Pink Jammie, Pizza Slice, coffee cup, a bake and more. Can’t decide which of our products you love the most? Well, this bracelet is the perfect way for the ultimate Greggs fans to wear their pastry-filled heart on their sleeve.
The exclusive range is the latest iconic fashion collaboration for Greggs with the launch coming two years after three sell-out fashion moments between Greggs and Primark back in 2022.
Hannah Squirrell, Customer Director at Greggs said: “We’re always looking for ways that help Greggs customers share their love for the brand, and the launch of Baked in Gold is another fun way to deliver this. We’re excited to be teaming up with Dion as we step into the world of jewellery to deliver the fun and flavour that our customers know us for, in a unique and one-of-a-kind way!”
Dion Kitson added: “When Greggs asked me to turn their most iconic menu items into jewellery, it made sense, it's right up my street — Sausage Roll Stud Earrings and Pink Jammie doughnut charms? It's about having fun with something we know and love in the UK.”
The link to shop the Baked in Gold collection will be posted on Greggs social media channels first-thing on Friday 13th September, ahead of a 10am launch. With only a limited number of pieces available, fans are encouraged to act fast to bag their favourite piece. Purchases are limited to five pieces of jewellery per person to ensure as many customers as possible can get their hands on this incredible collection, while allowing each shopper to buy one of each piece if they wish.
